The Ikigai Guy and Author of The 50 Coffee Adventure
On a mission to end death and taxes
Meet Marc, The Ikigai Guy
I help people, organisations, and communities find their purpose through the three pillars of my work: Ikigai philosophy, meaningful coffee conversations, and breakthrough innovation on islands.
Marc Winn
I'm a Breakthrough Innovation Specialist, way-finder, and mentor. My work focuses on helping people discover their purpose and creating positive change through three interconnected areas:
Ikigai Philosophy
Creator of the famous Ikigai Venn Diagram viewed by over 100 million people worldwide, helping individuals find their "reason for being" at the intersection of passion, mission, vocation, and profession.
The 50 Coffee Adventure
Author of "The 50 Coffee Adventure," exploring how meaningful conversations over coffee can transform lives and communities. I serve as a Coffee Shaman, facilitating connections that lead to personal and collective growth.
The Dandelion Foundation
Co-founder of The Dandelion Foundation, focused on inspiring islands to become global innovation hubs. My work transforms island communities through breakthrough innovation, community-led change, and sustainable development.
The Ikigai Story
In 2014, I created the now-famous 4-circle Ikigai Venn diagram that has since been viewed by over 100 million people worldwide.
What began as a simple visualisation tool illustrating the Japanese concept of finding purpose—the intersection between what you love, what you're good at, what the world needs, and what you can be paid for—became a global phenomenon.
This diagram has helped countless individuals discover their purpose and has been featured in books, courses, and corporate training programmes across the globe.
My Ikigai Journey
My Ikigai journey began with a simple visualisation that evolved into a global movement. After creating the Ikigai Venn diagram in 2014, I watched it transform from a personal tool to a framework viewed by over 100 million people worldwide. This experience taught me the power of human-centred innovation and strategic frameworks that can catalyse both individual purpose and organisational transformation. Today, I leverage these insights to guide leaders, organisations, and island states through complex challenges with innovative approaches.
What I Love
Passion (What you love)
- •Creating transformative frameworks for complex problems
- •Building strategic connections between people and ideas
- •Guiding breakthrough innovation in communities
- •Reimagining governance and social structures
What the World Needs
Mission (What the world needs)
- •Strategic innovation in rapidly changing environments
- •Purpose-driven leadership in organisations and communities
- •Human-centred digital transformation
- •Resilient governance models for island states
What I'm Good At
Vocation (What you're good at)
- •Developing simple frameworks for complex challenges
- •Executive-level consulting and strategic guidance
- •Building innovative community models
- •Creating high-impact communication and storytelling
What I Can Be Paid For
Profession (What you can be paid for)
- •Strategic innovation consulting for organisations
- •Executive-level mentorship and leadership development
- •Breakthrough advisory for island states and governance
- •High-impact keynotes on innovation and transformation
"The true power of Ikigai lies not just in personal fulfilment, but in creating strategic alignment between purpose and performance – unlocking transformative potential for individuals, organisations, and communities alike."
The 50 Coffee Adventure
A journey that could change your life (maybe even the world)
Imagine connecting with 50 different people over coffee, each conversation opening new doors of possibility. This is more than networking—it's about building authentic relationships that can transform your perspective and create ripples of change.
Connect
Build meaningful relationships over a simple cup of coffee.
Community
Join a global movement of coffee conversationalists.
Learn
Discover new perspectives from diverse connections.
Purpose
Find your path through authentic conversations.
The 50 Coffee Adventure Book
Conversations That Could Change Your Life (Maybe Even the World)
This 176-page guide is packed with conversation starters, reflection prompts, and strategies for turning coffee chats into catalysts for personal growth and positive change.
Imagine popping in for a quick coffee and spotting this book on a stranger's table. But you're not really strangers – you both belong to a community of conversation lovers with a desire to change the world.
A single conversation can change a life. A shared conversation can change the world. Are you ready?
Islands as Innovation Labs
Transforming island states into global centers for breakthrough innovation
Making the Impossible Possible
Through The Dandelion Foundation, I'm pioneering initiatives to transform small island states into global innovation hubs that tackle humanity's grandest challenges.
Our mission is ambitious yet clear: to create systems and communities that can end seemingly intractable problems – even those as fundamental as death and taxes. By using islands as living laboratories, we can test breakthrough innovations at a scale that's both manageable and meaningful.
Island Innovation Ecosystem
Creating frameworks for community-led change and sustainable development
Systems Disruption
Developing new models for governance, economics, and social infrastructure
Global Impact from Local Action
Proving that small islands can lead global change through focused innovation
Strategic Partnerships
Specialized advisory services for forward-thinking organizations and island states seeking breakthrough innovation approaches to complex challenges.
Executive Mentorship
Strategic guidance for leaders navigating complex transitions and seeking purpose-driven growth in rapidly changing environments.
Ikigai Implementation
Transform your organization with the renowned Ikigai framework, aligning purpose with performance to create sustainable innovation and authentic engagement.
Innovation Keynotes
Captivating talks on human-centered innovation, digital transformation, and the future of connected communities that inspire action and meaningful change.
Strategic Innovation Advisory
Specialized consulting for organizations and island states seeking breakthrough innovation approaches to governance, digital transformation, and community resilience.
Media & Content
Explore my talks, articles, interviews and resources about connection through coffee
"Coffee conversations that inspire change"
How Small Nations Can Change The World With Big Data
Let's Connect
Want to connect over coffee? Have a question or interested in working together? I'm always open to meaningful conversations.
Connect with Me
Most people feel called or drawn to work with me in some way. If you get that deep sense that you need my frame of view in your life, I'm happy to talk. Whether you're looking for a way-finder, a mentor, or a friend, feel free to reach out.